PT. Pusaka Mitra Mobilindo (Bluebird Group)

Company profile

Birdmobil is part of the Bluebird Group and provides trusted, transparent, and digitized services in used car buying, car servicing, vehicle inspections, and car sales. The company leverages its strong brand heritage to offer end-to-end automotive solutions with a focus on convenience and quality.

Industry: Automotive Services

Company Classification: Services, Trading

Team Size: 10–50 Employees

Hosting: On-premises

Locations: Indonesia

Challenges Faced

Birdmobil required an ERP system capable of handling multiple complex workflows across branches of PT Pusaka Mitra Mobilindo. Key needs included:

• Integration of car sales, purchasing, and service maintenance processes across multiple branches
• Managing spare parts and vehicle stock with a consignment-based inventory system
• Seamless synchronization between internal operations and the company’s external website via API for real-time updates and transaction flows

Odoo Implementation

Key Features Implemented

• Implementing and customizing modules for Sales, Purchase, Inventory, Repair, Accounting, and Operating Units
• Integrating Odoo with the Birdmobil website via API to ensure live communication between systems
• Configuring consignment inventory management to support vehicle and parts tracking without ownership transfer until point of sale
  

Business Benefits

Centralized Operations Across Branches

• Unified workflows for sales, purchasing, and servicing across multiple PT Pusaka Mitra Mobilindo locations
• Improved stock accuracy and vehicle availability updates

Consignment-Based Stock Management

• Real-time inventory tracking with clear visibility of consigned vs. owned products
• Enhanced control over car and spare parts movement

Website and ERP Synchronization

• Live data exchange with the Birdmobil website improved customer experience
• Faster processing and reduced manual synchronization efforts through API automation

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