PT Pantai Kayu Ayu

Company Profile

By The Sea is Indonesia’s largest resortwear brand, born in Bali and inspired by the island’s timeless charm and tropical elegance. For over 19 years, the brand has offered classic and sophisticated fashion that captures the essence of tropical living and the spirit of “The Island of the Gods.”

Industry: Fashion

Team Size: 200–500 Employees

Hosting: On-premises

Locations: Indonesia

Challenges Faced

By The Sea required a flexible retail and inventory management system tailored to their resortwear operations. The key challenges included:

• Return policy enforcement requiring product exchanges instead of refunds, incompatible with default PoS behavior
• The need to implement production and stock management without activating the Manufacturing module in the first phase
• A requirement to issue raw materials and accessories manually while still tracking finished goods effectively

Odoo Implementation

Key Features Implemented

• Standard Odoo PoS configuration with customization to support return-only-in-exchange (no cash refunds)
• Use of Purchase Orders to register Finished Goods without activating the Manufacturing module
• Manual issuance of raw materials and accessories using Odoo stock operations, maintaining traceability without complex production flows

Business Benefits

Retail Process Adaptation

• Customized return process aligned with brand policies
• Maintained full PoS functionality while ensuring customer experience consistency

Streamlined Production Without Complexity ​

• Enabled production traceability without full manufacturing setup
• Efficient material issuance using Odoo standard inventory tools

Cost-Effective Phase 1 Rollout

• Avoided unnecessary complexity by delaying Manufacturing module activation
• Built a scalable system ready for advanced features in future phases

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