PT. Bahtera Ritel Indonesia

Company Profile

PT. Bahtera Ritel Indonesia is a retail company operating across Indonesia, offering a wide range of products including food, clothing, household appliances, electronics, and services. With a customer-first approach, the company caters to both end consumers and business partners through direct and subsidiary sales.

Industry: Trading & Distribution – Retail, Store

Team Size: 10–50 Employees

Hosting: Odoo.sh Cloud

Locations: Indonesia

Challenges Faced

PT. Bahtera Ritel Indonesia required a system that could support both retail and B2B operations seamlessly:

• Need for a Dual Sales Process accommodating both B2C and inter-company transactions
• Lack of Integration with the existing POS system (iSeller) caused disconnected operations
• Limited Visibility across sales channels, especially for subsidiaries
• Desire to streamline data between physical stores and centralized accounting

Odoo Implementation

Key Features Implemented

• Sales & Purchase: Standard Odoo features adapted to support inter-company and direct consumer transactions
• POS Integration: Seamless synchronization between Odoo and iSeller for real-time data consolidation
• Inventory Management: Unified stock tracking across outlets and subsidiaries
• Invoicing & Accounting: Centralized financial reporting linked to transactional data from both B2B and POS operations
  

Business Benefits

Unified Sales Workflow

• One platform to handle both retail and business-to-business sales, reducing manual work and errors
• Improved coordination between subsidiaries and head office

POS Integration

• Live connection with iSeller streamlined retail checkout, sales recording, and stock movement
• Faster sales tracking and improved operational visibility

Scalable System

• Built-in flexibility to grow with new outlets or sales channels
• Consistent data across departments for better decision-making

Improved Control & Accuracy

• Automatic synchronization reduced manual errors and reconciliation issues
• Real-time reporting improved response times and forecasting

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