ERTUS
Company Profile
ERTUS Group was formed from the merger of ERTUS Consulting, a wine and winemaking consulting firm, and D2E, an IT services company specializing in business application development. The company develops and markets Process2Wine®, a next-generation SaaS platform designed for professionals in the wine and spirits industry. The platform offers both web and mobile business applications that help wineries and beverage producers optimize their operations, from vineyard management to production, distribution, and sales.
Industry: Wine & Spirits, IT Services
Team Size: 40 Employees
Hosting: SaaS (Cloud-based Platform)
Locations: France (Bordeaux, Reims, Montpellier), Canada (Penticton, British Columbia), USA (Encinitas, California)
Challenges Faced
ERTUS Group, with its diverse team and product offering, faced several challenges in managing the complexity of developing and distributing their specialized platform:
- Complex Product Development: Managing the development of a sophisticated SaaS platform with features tailored to the unique needs of the wine and spirits industry.
- Cross-Regional Coordination: Coordinating activities and communications across offices in multiple countries, including France, Canada, and the USA.
- Customer Support and Distribution: Effectively supporting a growing network of business partners and distributors, particularly in Europe and the USA, while ensuring seamless service delivery.
- Client Data Management: Ensuring secure and accurate tracking of client data, including user behavior, preferences, and feedback on the platform.
- Regulatory Compliance: Adhering to industry-specific regulations, including those related to alcohol production and distribution, across different regions.
Odoo Implementation
Key Features Implemented
- Project Management: Centralized project management system to track the development and updates of the Process2Wine® platform, with real-time collaboration across multiple locations.
- CRM & Sales: Unified customer relationship management system to handle interactions with clients, business partners, and distributors, facilitating better communication and tracking.
- Client Data & Reporting: Secure storage and analysis of client data, user behavior, and feedback, enabling personalized service and reporting for clients in the wine and spirits industry.
- Inventory Management: Real-time tracking of inventory for physical goods related to the business, including promotional materials and hardware for platform users.
- Compliance Management: Integrated features to ensure compliance with local and international regulations related to wine and spirits production, distribution, and sales.
- Automated Marketing & Distribution: Tools for automating marketing campaigns, particularly for distributors, to streamline sales processes and expand market reach.
Business Benefits
Streamlined Development & Operations
- Centralized platform management allowed teams across different locations to collaborate effectively on the continuous development of Process2Wine® and share insights across regions.
- Real-time project tracking ensured timely delivery of platform updates and features, keeping the product competitive and aligned with customer needs.
Enhanced Customer Support & Partner Network Management
- Unified CRM system improved customer and distributor management, leading to better communication and satisfaction.
- Centralized support features provided efficient issue resolution, ensuring a consistent user experience for clients worldwide.
Data-Driven Decision-Making
- Real-time data insights on customer behavior and product usage enabled ERTUS Group to tailor their solutions and improve platform functionality based on client needs.
- Integrated reporting tools made it easier to comply with industry standards, track performance metrics, and streamline audits.
Scalable & Compliant Platform
- Odoo’s modular structure and compliance features provided a scalable infrastructure that supports the growth of ERTUS Group in new regions and adapts to changes in the wine and spirits industry’s regulations.