PT. Bobobobo

Company profile

PT Bobobobo is an e-commerce platform focused on delivering an integrated lifestyle shopping experience. The platform offers diverse categories including Women’s clothing, accessories, and cosmetics; Men’s apparel and accessories; Living products such as home decoration; Travel; Eats featuring food and beverages; and Events, including ticket sales.

Industry: Trading, Retail, Consignment

Team Size: 51–200 Employees

Hosting: Odoo.sh Cloud

Locations: Indonesia

Challenges Faced

PT Bobobobo encountered operational complexities related to their multi-channel sales environment:

• Integration between Shopify and Omnichannel platforms
• Complex product master data mapping due to varying requirements across multiple marketplaces
• Complicated cost and revenue calculations driven by consignment business models
• Automation needs for stock update notifications across different sales channels

Odoo Implementation

Key Features Implemented

• Standard Odoo modules tailored to support consignment and retail operations
• Integration with iSeller platform to enable seamless Omnichannel management
• Development of an iSeller connector serving as a bridge between Odoo and multiple marketplaces
• Shopify connector for full synchronization between Shopify and Odoo

Business Benefits

Operational Integration

• Unified sales management across multiple channels, reducing manual data entry and errors
• Efficient handling of consignment-specific cost and revenue calculations

Automation and Synchronization

• Automated stock update notifications improved inventory accuracy and customer experience
• Real-time synchronization between Odoo, Shopify, iSeller, and marketplaces ensured consistency

Scalability and Flexibility

• Flexible data mapping allowed smooth marketplace expansion without disrupting existing workflows
• Streamlined product management across diverse sales platforms supported business growth

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